Zhaoyang Red · Diversity Apples - Not every apple is called Zhaoyang Red

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Wang Shan, Executive Vice President and Secretary - General of the Chinese Poetry Society, and Shen Yang, Chief of the Literature and Art Division of the Publicity Department of the Yunnan Provincial Party Committee, conducted an investigation at the Zhaoyang Red Base.

On April 14, 2023, Wang Shan, a famous national writer, former editor-in-chief of the magazine "Chinese Writers", executive vice president and secretary-general of the Chinese Poetry Society, and Shen Yang, director of the Literary and Art Department of the Publicity Department of Yunnan Provincial Party Committee, went to the Zhaoyang Red Base to conduct research and learn about the development of the diverse apple industry of Zhaoyang Red.

At Platform 3 of the Zhaoyang Red Base, Li Bingwei, the general manager of Zhaotong Transcendence Agricultural Co., Ltd., introduced the current development of Zhaotong apples, the development scale of the Zhaoyang Red Base, and the currently popular products of Zhaoyang Red.

Everyone tasted the Fuji apples of Zhaoyang Red and remarked that they had an excellent taste, being crispy and delicious.

When investigating the development of the orchard, Li Bingwei, the company's general manager, introduced the base's integrated water and fertilizer drip - irrigation system and the eight advantages of the Zhaoyang Red planting technology. At that time, the apple blossoms were in the falling stage. Li Bingwei mentioned that the orchard was applying growth regulators for flower and fruit thinning.

Wang Shan expressed his great delight in witnessing the changes in Zhaotong over recent years. He said that growing apples is no easy feat, as it requires the right timing, geographical conditions, and human harmony. All these aspects need to work together in concert. Only in this way can this task be accomplished well. Moreover, opportunities favor those who are prepared, and the rise of Zhaotong apples is just around the corner!

Technological innovation spearheads modern agriculture, and brand ascension drives rural revitalization. In the future, Zhaoyang Red will surely forge ahead with resolve. Continuing to take on the mission of "defining a new future, setting standards, establishing an image, and building a brand" for Zhaotong apples, it will boost rural revitalization. With the enterprise spirit of being bold in exploration, daring to innovate, dedicated, and ingenious, it will promote new technologies, enhance management levels, drive the high - quality development of the characteristic fruit industry, and explore new paths to invigorate and enrich rural areas!

Zhaotong is a "magnificent land." When one opens *Zhaotong: The Magnificent Road* by local Zhaotong writer Shen Yang, they can sense the spirit of the people who toil hard on this land, striving for a happy and joyous life. Regarding the great mission of winning the battle against poverty, Shen Yang documented this momentous historical period in a literary form, making this "magnificent land" shine even brighter! May the Zhaotong apple industry reach glorious heights, and may Zhaoyang Red scale even greater heights!

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