In recent years, with the improvement of telecommunications network computing power and capacity, traditional communication services are gradually being innovated by "new calls".
This communication form that integrates multimedia, data interaction, and mini program functions not only achieves the intelligent upgrade of traditional audio and video calls, but also provides the possibility of deep integration and innovative development for multiple industries.
The Rise of New Communication: From Traditional Communication to Diversified Interaction
The innovative integration of technology and scenarios in new communication breaks the limitations of traditional communication limited to voice and video, and extends real-time communication functions to a higher level of multimedia, data interaction, and application integration. Through the introduction of data channel technology, new calls have achieved interactivity and intelligence during communication.
For example, users can add dynamic backgrounds during video calls to easily create personalized virtual scenes; Through real-time subtitle translation function, the barriers to cross language communication are greatly reduced; In financial services, both parties can view the contract content synchronously and complete electronic signing, shortening the transaction process.
These features not only enhance the user experience, but also make communication a key link in more industry processes. For example, a certain educational platform has provided efficient interactive online classrooms for teachers and students through the screen sharing function of new calls, resulting in a significant increase in satisfaction.
In addition, the transformation of network and architecture relies on the upgrade of IMS (IP Multimedia Subsystem) network architecture for the implementation of new communication
By standardizing network interfaces, the compatibility between different terminals has been greatly improved, and the business innovation cycle has also been greatly shortened. For example, after introducing data channel technology, China Mobile quickly launched new features such as fun calling and screen sharing, winning a large number of users.
The potential of the widespread deployment of new communication applications in the industry far exceeds that of consumer communication, and its value is gradually emerging in industries such as healthcare, government affairs, and retail.
In the medical field, doctors can use the AR tagging function of the new call to mark the key examination points for patients during remote consultations, greatly improving the efficiency of diagnosis and treatment.
At the same time, the intelligent customer service function supports enterprises to push menus and product links during calls, helping customers quickly complete queries and purchases, and improving conversion rates.
Security challenges of new calls: risks and countermeasures
Although new calls have injected new vitality into communication, their complex network structure and wide range of application scenarios have also brought diverse security challenges.
At the network level, security issues lie on the network side, and both the control plane and media plane of new calls may become targets of attacks
控制面：Control surface: Attackers may manipulate messages between network nodes, carry out man in the middle attacks, and steal sensitive data.
媒体面：Media aspect: Unencrypted data channels pose a risk of eavesdropping or tampering, especially in financial and medical scenarios, which can pose a threat to user privacy and data integrity.
To this end, operators need to adopt multi-layer security protection strategies, such as Transport Layer Encryption (TLS) and mutual authentication mechanisms, to ensure the integrity and confidentiality of data channels.
The full lifecycle security of mini programs is the core carrier form of new call services, and the security of mini programs is crucial for user experience and data protection.
Throughout its entire lifecycle, strict protection is required at every stage:
Listing review：Listing review: prevent malicious code or illegal content from infiltrating the app store.
Download protection: Through data integrity verification, users are prevented from downloading tampered mini programs.
Run monitoring: Real time monitoring of mini program behavior to prevent unauthorized access and data leakage.
A certain platform has effectively reduced the risk of data leakage by introducing runtime sandbox technology to limit the permissions of mini programs within the scope of business requirements.
The core of data privacy and terminal security lies in the high dependence on user data, including call records, geographic location, and even personal privacy images.
These data may face risks in storage, transmission, and usage. To prevent information abuse or leakage, enterprises should take the following measures:
Data is stored in a de identified manner to avoid direct association with user identities;
Introducing blockchain technology to ensure transparency and traceability of data transmission;
Add user explicit authorization mechanism in sensitive operations such as facial recognition.
Future opportunities for new calls: comprehensive expansion from technology to services
Rapid increase in energy consumption
The promotion of digital transformation in the industry has provided new tools and ideas for industry applications. In the financial field, through the new communication platform, bank customers can complete the entire process from account opening to contract signing during the call, effectively shortening service time.
In the field of government affairs, the new call helps achieve remote identity verification and data sharing, improving service efficiency.
The integration of technology and artificial intelligence will be further upgraded with the addition of AI technology. For example, AI driven speech analysis capabilities can detect user emotions in real-time for optimizing customer service; AI face swapping and virtual background technology have enhanced entertainment and interactivity.
However, these technologies may also be abused for forging identities or spreading false information. To this end, the platform needs to establish strict AI content review standards and add prominent markings to remind users to be aware of potential risks.
Through open API interfaces, New Call is attracting more developers to join and jointly build a diversified application ecosystem. For example, a home health monitoring mini program developed by a telecommunications operator in collaboration with a third-party enterprise has achieved seamless connection between medical data and intelligent terminals, significantly improving the accessibility of medical services for the elderly population.
In order to promote the sustainable development of new communication, a balance needs to be struck between security and innovation:
Strengthen endogenous security mechanisms: embed security assessment processes in the technology research and product design stages to avoid potential risks.
Dynamic management of derivative risks: Real time monitoring of security issues in business use through user reports and data analysis.
Learn from Internet service experience: learn from the fast iterative model of the Internet to optimize the speed of new functions online and the efficiency of risk response.
The emergence of new calls has opened up new development space for the communication industry. From personal entertainment to industry applications, it is profoundly changing the way we interact with the world.
Despite still facing security and technological challenges, through the collaborative efforts of all parties in the industry chain, the new communication will undoubtedly lead the communication field towards a smarter, more interactive, and safer future.
