OFFICE 欧菲姿

“Backstage High-end Luxury Makeup Brand”

For over half a century, OFFICE has always been at the forefront of fashion, active in professional backstages, creating forward-looking “time makeup” art. From high-end skincare to creative makeup, OFFICE provides users with the ultimate luxurious beauty experience.

OFFICE- Pre-makeup Master, Founded in 1953

Brand Philosophy: A Perfect Foundation to Build Your Radiant Color on

Brand History

1953：The first primer was born during New York Fashion Week
1990：OFFICE becomes a regular backstage presence for fashion shows and large-scale events in New York, Paris, Milan and beyond
2004：ANTE Company wholly acquires the OFFICE brand
2007：OFFICE opens at Shanghai Pacific Department Store, mapping out its strategy for the Eastern China market The opening of OFFICE counter in Shandong Inzone Department Store and Changsha Pinghetang Department Store solidifies its position in the Northern and Central China market.The operation structure centering on Guangdong, Jiangsu, Hunan, Shandong provinces is launched, with up to 100 counters
2006：Recognizing the potential of China’s female workforce, the OFFICE brand officially registers using OFC as its name. Chinese transliteration is “OFFICE” with the LOGO extending from the first generation OFC identification The first OFFICE counter in China opens at the new city department store in Guangzhou
2009：OFFICE, the official makeup brand of China’s Beauty Convention, has over 160 counters
2018：OFFICE appears at the New York show to create a fashion makeup feast
2013：OFFICE starts cooperation with international IP masters
Hong Kong famous makeup artist Xie Xing endorses OFFICE Black Rose series
Famous photographer Chen Man and Italian makeup artist NICO endorse OFFICE Paradise Queen series
In the same year, OFFICE x Rayli co-hosted the grand celebration for the 5th anniversary of Rayli in Beijing
2012：The “Modern Cross Journey” international charming party by OFFICE is held in Suzhou
2019：Hollywood film powerhouse Paramount, Audrey Hepburn endorsed the OFFICE Black Rose series;
The Hepburn family co-announced the launch of a co-branded makeup series with OFFICE
2022：OFFICE Global Makeup Creative Director, Elena Gentile, led a professional styling team of 45 senior backstage makeup artists. A total of 2610 viewers witnessed 227 creative makeup looks, exploring the forefront of makeup art
2020：The number of OFFICE counter surpassed 300

OFFICE 欧菲姿

Brand Philosophy: A Perfect Foundation to Build Your Radiant Color on

High-end Anti-aging Skincare

Protecting and Nourishing Primer

Long-lasting and Nourishing Foundation

Outstanding Long-lasting Makeup